links for 2007-10-17
Posted by derickson on Oct 17th, 2007
2007
Oct 17
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Apple Inc. said Tuesday its next-generation operating system, Mac OS X "Leopard," will go on sale Oct. 26 for $129.
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The tools also give the owners of copyrighted video the option to sell ads around their material if they want the clips to remain available on YouTube.
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Researchers, testing students using a computer game, also found gossip played an important role when people make decisions.
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The market for Google search terms says something, then, about the market for plaintiffs’ lawyers.
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The company, TokBox, allows people with Webcams and broadband Internet connections to conduct face-to-face chats inside a Web browser.
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Free video calling from any website.
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The early success of “TMZ,” a new syndicated television show based on the popular Web site of the same name, illustrates just how valuable the celebrity news niche has become.
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BookMooch now has 40,000 members around the world, according to Mr. Buckman, and people are joining at a rate of 300 a day. Participants create an inventory (the books they want to give away) and a wish list (the books they want to own).
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Turf battles between editorial and advertising departments are nothing new, but this one played out in real time, with readers as spectators.
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The company that brought soap operas to radio, then television, Procter & Gamble, is trying the same strategy online with “Crescent Heights,” a new show intended to reach young viewers where they watch the most — their PCs and cellphones.
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A report by JupiterResearch looked at 277 online advertisers and found that 42 percent used some target marketing, but only 23 percent used a combination of data — like geographic and demographic information — to send ads to consumers.
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But as he and Mr. Yonda began fleshing out the character of Darth Vader’s hapless younger brother, Chad, a shift manager in the Empire Market who can’t land a date despite his Jedi powers, Mr. Sloan said, “I knew we had something special.”
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The ability of new media to monitor what consumers are doing — like keeping track of which Web sites they visit — is fueling interest in behavioral targeting.
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Digital downloads of songs from the band’s eight studio albums and other recordings are expected to be available through Verizon and digital-music services, including iTunes, on Nov. 13.
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“When confronted with the opportunity to buy something, the buyer’s attitude is always ‘Why do I need this,’” Ms. Gardner says. “The more you talk, the more likely you are to say something that causes your buyer to say: ‘I don’t need that
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Managing your online identity - Interview with e-strategy’s David Erickson.
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Wiill clear all text in a text box.
